The fitting room,
online.
Instead of a model — your shopper. She uploads a selfie, sees herself in your garment, and buys without guessing. Fewer returns, higher conversion. Ship it in an afternoon on Shopify or WooCommerce, no dev work.
- Generation
- 20–60s
- Resolution
- 2K
- Install
- 10 minutes
Where shoppers already see themselves
Shoppers don't buy a garment.
They buy themselves in it.
Every product detail page in fashion is a leap of faith — a tall model, studio lighting, and a shopper guessing whether any of it will translate. The result is the highest return rate in e-commerce, and the most expensive page in the funnel.
- 30–40%
- Apparel return rate in e-commerce — roughly three times higher than any other category.
- 2 in 3
- Fashion returns cite fit or "it didn't look like the photo" as the reason.
- $100B+
- Annual returns cost to fashion retailers — a tax on not letting shoppers see themselves.
Fewer returns.
Higher conversion.
- −30%
- returns in the categories shoppers try on most (blazers, dresses, knitwear) within the first months after launch.
- +10%
- conversion on product pages with the try-on — shoppers who used Wearlo buy more often.
„Three months after launch, returns on blazers and dresses dropped by a third, and conversion on product pages with the try-on went up in double digits. Shoppers stopped sending things back saying 'it looked different in the photo'. Fastest e-commerce ROI we've made this year.”
„Shoppers try things on, come back to their galleries, and order several pieces from a single selfie. Our average basket keeps climbing month on month. Cleanest upsell we've ever had.”
See the widget in action.
A real product page. A real generation. A real result. Drop a selfie, get your try-on.
Linen · Season 26
Linen Blazer — Sand
Relaxed silhouette, notched lapel, horn buttons. European linen, dry-cleaned.
More than a try-on.
AI engine, admin panel, analytics, multiple locales, GDPR and EU AI Act compliance — all under one roof.
Photoreal, not cartoon
2K PNG output via nano-banana-2. Face, body, pose, and background preserved exactly. Fabric, pattern, and cut carried through with fidelity — no color averaging.
White-label out of the box
One primary color, one font pairing, one copy register. The widget feels like part of your store — not a third-party bolt-on.
History & account claim
Try-on gallery available on every page, resume-in-flight across refreshes, and guest → login migration baked in. Returning shoppers become regulars.
Admin analytics & gallery
Conversion uplift per product, 24h attributed revenue, failure triage, and a Before / After QA gallery. You see what the AI sees.
EU AI Act & GDPR ready
Visible AI watermark on every output, 18+ consent flow, hashed IPs, 90-day auto-deletion. Compliance isn't a checkbox, it's the default.
Multi-locale with register
Correct pluralization, formal / informal copy in every locale, configurable per store. Polish, German, Spanish, French, English — on day one.
Drop into Shopify, WooCommerce, or any custom stack.
Dedicated apps for Shopify and WooCommerce, a universal widget for the rest. Same engine, same result. Zero code where you can avoid it.
Shopify
- One-click install from the App Store
- Theme block "Try on" button drops into PDP
- Product webhooks sync automatically
WooCommerce
- Installs from the WP admin panel
- Hooks into `save_post_product` for sync
- Settings page for brand tokens
Custom store
- One <script> tag + snippet on PDP
- API-based product ingestion
- Full widget customization via CSS vars
Simple plans. No hidden fees.
Start on a plan that fits your scale. Billed monthly, no hidden fees.
Starter
For a brand launching the try-on in one locale.
- Up to 500 try-ons / month
- 1 locale + 1 language register
- Email support, 48h response
- Admin analytics basics
- Universal widget + Shopify theme block
Growth
For stores that are growing — multiple markets and full analytics included.
- Up to 3,000 try-ons / month
- Unlimited locales + registers
- Priority support, 4h response
- Full admin analytics + Before / After gallery
- Shopify App + WooCommerce plugin
- Custom primary color + font pairing
Scale
For platforms, marketplaces, and global fashion groups.
- Volume pricing + dedicated workers
- SLA + 99.9% uptime commitment
- Dedicated success manager
- Prompt tailored to your catalog
- SSO, audit logs, DPA
- Multi-region data hosting
Calculate ROI for your store.
Defaults: −30% returns, +10% conversion. Move the sliders to your numbers — result updates live.
- Orders recovered / month
- 113 orders
- Value of recovered orders
- €9,000
- Additional orders from higher conversion
- 150 orders
- Additional revenue / month
- €21,000
- Wearlo plan cost
- − €899
Estimate based on −30% returns and +10% conversion. Your result depends on product category, baseline conversion, and average order value. On the demo we'll walk you through an exact model for your store.
Questions worth answering up front.
Typically 20–60 seconds on nano-banana-2. Our worker polls every 3 seconds and gives up after 4 minutes with a clear error message — no silent failures.
Stored on S3 with a 90-day expiry by default (configurable down to 24 hours). A sweeper deletes expired objects and rows. IPs are hashed with a per-tenant salt — we never log raw IPs.
Shopify merchants install the Wearlo app from the App Store and enable the theme block — about 10 minutes. WooCommerce merchants install the plugin from WP admin. Custom stores add one <script> tag plus a "Try on" snippet to the PDP template.
Yes. Every output carries a visible "AI" watermark baked into the image (Article 50). The disclaimer captures 18+ consent plus links to your Terms and Privacy Policy. PII is minimised — hashed IPs, auto-deletion, and a DPA is available on Growth and Scale plans.
nano-banana-2 via kie.ai. The prompt has been tuned over two months of production traffic to preserve pattern, fabric, and cut fidelity without color-averaging. You can't tune it per-tenant in v1 on purpose: one prompt, consistently good output.
Tops, jackets, dresses, coats, and knitwear perform best. Trousers and structured tailoring work well too. Heavily textured or very reflective items (sequin, vinyl) are the current weak spots — visible in the admin QA gallery so you can flag them upstream.
We track shoppers who generated a try-on and compare their 24-hour purchase rate to those who didn't. Attribution is last-touch and logged-in only — guests are excluded from the revenue number to keep it honest.
Yes. We provide a migration guide for product ingestion and, on Scale plans, a walk-through of past try-on history import if the other vendor has an export API.
Give shoppers the one thing
no photo ever could.
Thirty minutes. A real store. Your own test selfie. Walk out with a proposal tailored to your platform, catalog size, and volume.
We reply within one business day. No drip sequence, no retargeting pixel.